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SummerVines

McLaren Vale's SummerVines Festival of Wine & Food


SummerVines is a celebration of McLaren Vale's unique coastal lifestyle; our light, bright contemporary wines, our abundant produce, our regional artisans and our enviable natural landscape.

Hosted by McLaren Vale Grape Wine & Tourism Association, SummerVines is an annual celebration for the region’s calendar. The consumer-facing experiences will span 10 days from the 19 to 28 January 2024, coinciding with the men's Stage 5 of the Santos Tour Down Under 2024.

Your participation in SummerVines is paramount to the initiation and promotion of a successful and united regional event. By being involved in this festival, you will be harnessing the opportunity to showcase your wines and experiences with a diverse mix of visitors and consumers, and help cement McLaren Vale as a wine region with a vibrant and diverse wine offering.

While the main aim of the festival is to drive visitation to the region, Member partnerships with city-based venues to run SummerVines events will also be supported.


Download 2024 Participation Pack


KEY DATES


Member Registrations Open

16 November 2023
  • Events submitted for approval
  • Participants to create ATDW listings
  • Graphic assets distributed

Public Announcement

Week of 29 November 2023
  • Event website goes live
  • eDM to database
  • Social media teaser posts, Facebook event live

Final Registrations Due

15 December 2023
  • Registration and payment to be submitted
  • Event outline & dates (for promotion)
  • ATDW events created

Printed collateral
distributed

Week of 18 December 2023
  • Promotional postcards with QR codes to event website delivered to participating venues for public distribution

Media engagement

December 2023 onwards
  • Media releases and stories distributed to trade, online and print publications.
  • Direct engagement with local media and promotional agencies.

SummerVines Begins

19 January 2024
  • Community Launch Event to be held 19 January

SummerVines Ends

28 January 2024

Post Event Debrief /
Member Feedback Form,
Attendance Survey issued

6 February 2024
  • Link to online event feedback form to be distributed to all participating venues