Event & Program Overview
We facilitate a series of events and programs throughout the course of each year for the benefit of our members.
These events and programs are designed to encourage visitation to McLaren Vale Wine Region, make connections between our members and key trade personnel and provide hands-on practical workshops for our members.
Our two in-region consumer facing annual events, Grenache & Gourmet and SummerVines, are designed to encourage visitation to participating venues throughout the McLaren Vale Wine Region.
We provide the framework and umbrella marketing for these overarching events, allowing our members to curate individual events that best suit their businesses and capabilities.
15th September–2 October 2023
Grenache & Gourmet celebrates McLaren Vale’s world-class Grenache and Grenache-blends through an exciting range of curated tastings, master classes, dining experiences and more.
The consumer-facing experiences will span two weeks from International Grenache Day (16 September) to the Labour Day Long Weekend and will serve as a focus to drive visitation into the region and firmly cement McLaren Vale’s reputation as the leading Australian region for Grenache and Grenache-blends.
19–28 January 2024
SummerVines is a celebration of McLaren Vale's unique coastal lifestyle; our light, bright contemporary wines, our abundant produce, our regional artisans and our enviable natural landscape.
The consumer-facing experiences will span two weekends from the third weekend in January until the end of January each year.
MEMBER AND TRADE EVENTS
Meet Your Maker
This trade focussed program series aims to connect trade personnel to participating McLaren Vale producers.
2023 Dates: Details coming soon.
Vineyard Focus Days
Our members only Vineyard Focus Days seek to provide practical vineyard and industry information to growers, viticulturists and other members of the wine industry.
Wine Tourism Committee
Our members only Wine Tourism Committee events occur once per month and seek to showcase member venues within our region to member business hospitality staff.