Hosted by McLaren Vale Grape Wine & Tourism Association, Grenache & Gourmet is a new annual celebration for the region’s calendar. The consumer-facing experiences will span two weeks from International Grenache Day (16 September) to the Labour Day Long Weekend (1-3 October) and will serve as a focus to drive visitation into the region and firmly cement McLaren Vale’s reputation as the leading Australian region for Grenache and Grenache-blends.
The Celebration will be pivotal as the first consumer-focused activity for the McLaren Vale wine region following COVID-19 and the only region-wide event in the current calendar. The strategic aim of the celebration is to build equity in ‘Brand McLaren Vale’ - increasing consumer awareness of our region’s leading reputation and diverse assets and experiences, and enhancing the profitability and sustainability of our wine and tourism businesses.
Your participation in Grenache & Gourmet is paramount to the initiation and promotion of a successful and united regional event.
By being involved in this inaugural Celebration, you will be harnessing the opportunity to showcase your wines and experiences with a diverse mix of visitors and consumers, and help cement the region’s leading reputation for Grenache, Grenache-blends, and other emerging varietals.
While the main aim of the Celebration is to drive visitation to the region, Member partnerships with city-based venues to run Grenache & Gourmet events will also be supported.